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Experience We-Ha Home & Garden Lifestyle Podcast

Episode No. 33: Experience We-Ha Podcast – An Instagram Success Story with Deb Cohen of @thefrontdoorproject

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In this episode of the Experience We-Ha podcast, Jeff and Ryan chat with Deb Cohen, a West Hartford local who turned her passion for architecture, photography, and West Hartford homes and into a successful Instagram account –@thefrontdoorproject – which now has more than 68,000 followers! We talk about how Deb started the account, where it has taken her, and some tips on how to grow your social media account.

Follow The Front Door Project on:

Instagram @thefrontdoorproject

The Front Door Project blog https://www.thefrontdoorproject.com/

Episode Chapters:

0:00 – Intro/Deb Cohen

4:25 – How The Front Door Project got started

6:39 – Hashtagging to grow

7:35 – Photographing peoples’ homes

11:00 – Professional photography

12:11 – The audience and how to engage

15:45 – The blog

17:00 – Building a community of 68k followers

21:06 – Using Instagram Stories

22:55 – Affiliate marketing and bartering

25:40 – Top tips to grow your social media account

28:00 – Elements of a good Instagram post

29:38 – Deb’s book

31:27 – Best time of day to photograph

32:02 – Favorite season to photo

33:15 – Deb’s first IG photo

34:25 – Most liked IG photo

40:27 – Deb’s favorite We-Ha dish

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Jeff Lovanio

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