The numbers-driven news website, run by West Hartford resident Bernard Kavaler, is celebrating its third anniversary with an initiative to boost the state’s nonprofits.
Submitted by Connecticut by the Numbers
Connecticut by the Numbers, the state’s leading numbers-driven news website, begins its fourth year of operation with an initiative to increase public awareness of the important work of Connecticut nonprofit organizations. The site, at www.ctbythenumbers.info, will run informational ads free of charge, accompanied by links to the websites of the nonprofit organizations.
CT by the Numbers is compiled by Bernard Kavaler of West Hartford, who began his career as a broadcast and print journalist, and went on to a career in public affairs and public policy. Kavaler is currently Managing Principal of Express Strategies, a Hartford-based independent communications consulting firm.
The news site provides articles featuring demographic data with a Connecticut focus, and includes news targeting healthcare, education, transportation, finance, business, tourism, public safety, housing and the environment. Nonprofit organizations – and the work they do in support of Connecticut residents – are also frequent topics.
Nonprofit organizations interested in participating in the program should provide brief details about their organization, concise text that is preferred to appear in the ad, along with a logo or photo, for use in producing an ad (300×250) that will appear for up to four weeks, at no cost, on the Connecticut by the Numbers website. Nonprofits will be selected at random; camera-ready ads will be considered.
“It has become quite evident in the course of developing news stories for the site that there is tremendous work being done in the nonprofit sectors across the state,” Kavaler said. “In addition to the stories that are featured, the ads provide another way for people to become more aware of the organizations and programs that are contributing to our quality of life in Connecticut.”
Year-over-year traffic increased in 11 out of 12 months from 2013 to 2014, and the site has had nearly 150,000 views. News stories are posted weekday mornings. News reported on the site has been featured on CT NewsJunkie, CT Capitol Report, we-ha.com and various news, business and association web sites. CT by the Numbers is a member of the Independent Media Network.
“There’s a lot that can be learned by focusing on the numbers, and the people, communities, ideas and collaborations that drive them. Nonprofits are part of the fabric of our state, and this initiative provides an opportunity to reach people interested in the great work of these organizations.”