The Home Design District of West Hartford has launched a new marketing campaign ahead of the spring home improvement system, promoting the area as a destination for service, solutions, and quality products.
The Home Design District has announced the launch of a new television and digital marketing campaign to get renovators excited about making improvements to their home this spring. The Home Design District is a West Hartford-based not-for-profit association comprised of nearly 20 independent home design and improvement professionals within one square mile.
The association developed the campaign in an effort to build brand awareness for the Home Design District both in the greater Hartford area and across Connecticut. With members that specialize in all facets of home building from exterior remodeling to interior design, the Home Design District is a destination for people looking for an exceptional service experience with superior products and unique solutions.
“Our goal is to become the go-to destination for home improvement and design seekers in Connecticut,” says Home Design District President Cathy Davis. “We know that people are looking for the convenience of a big box store, but they also want a distinct look that sets their home apart from their neighbors. At the Home Design District, we offer the best of both worlds with the added benefit of working with local independent business owners who truly care about the projects they put their names on.”
The Home Design District’s new campaign kicked off March 15 and will feature :15 and :30 second TV spots on WVIT-NBC, along with an updated website, a social media campaign, and new marketing materials. The campaign creative was developed to showcase the individual business owners who make up the Home Design District and their unwavering dedication to helping their clients create the home of their dreams. A preview of the television advertisement can be viewed here and the full member feature video can be seen here.
The current Home Design District membership includes businesses in the areas of exterior remodeling, interior design, kitchens and baths, flooring, tile and stone, landscaping, heating and fuel, tools and supplies, and moving and storage. The group is excited to expand and is always looking for like-minded industry businesses to join their ever-growing network of professionals.
“We want people to know that the Home Design District is where they can come to find a partner that they can trust to complete their dream project,” says Davis. “We are proud professionals, not salespeople, and our devotion to our client’s projects is what matters the most to us. We are excited about this next phase for the Home Design District and we look forward to showcasing our expertise both here in Greater Hartford and throughout the rest of the state.”
About Home Design District
Home Design District of West Hartford is a not-for-profit 501(c)(6) association of trusted, knowledgeable professionals who offer an exceptional experience and superior products in Connecticut home design and improvement. The Home Design District is proud to boast a rapidly growing membership of reputable home design professionals with the support of associate members who help to make their community thrive. For more information, visit www.homedesigndistrict.com.
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