In this episode, Jeff and Ryan sit down with Kim Zengerle of the newly-opened Ignite Fitness on South Main Street. Kim discusses her personal one-on-one coaching approach to helping people reach their fitness goals. We discuss the building and launching of her business from the ground up, how Ignite Fitness differentiates itself in a saturated fitness market, the best workouts you can do, and holding yourself accountable to reach your fitness goals.
To learn more about Kim and Ignite Fitness check out the links below:
0:00 – Intro/About Kim
3:00 – What is Ignite Fitness, philosophy, equipment, exercises?
5:30 – Nutritional services
7:10 – What should new members expect?
9:50 – The single best exercise you can do
12:20 – Hurdles faced as a business owner
13:50 – Holding yourself accountable
15:15 – Coaching, classes and open gym
16:10 – Pricing packages
17:30 – Tracking your progress using technology
20:30 – Branding the business
22:25 – Keeping yourself motivated
23:20 – Plans to franchise?
25:40 – Advice for new business owners
26:38 – Getting enough sleep
28:50 – Kim’s goals
29:45 – Collaboration and charity in the West Hartford community
32:00 – Is powerlifting still a “thing”?
33:30 – Kim’s favorite We-Ha dish
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