Historian Jeff Murray takes a look into West Hartford’s past to uncover some surprising information, stir up some memories, or reflect on how much life has changed – or hasn’t changed at all. Enjoy this week’s ‘From West Hartford’s Archives’ …
By Jeff Murray
The Central Theater opened at 972 Farmington Avenue under lessee David Weinstock on Dec. 1, 1927 and was the first movie picture theater in West Hartford. It seated 1,000 people on one floor in a semi-circle modeled after the Roman theater. Weinstock equipped the theater with an organ, moving picture machinery, and drop curtains, as well as the famous electric marquee on the outside.
Just a few years prior, the street was filled with 1890s cottages owned and lived in by families that are unknown now – the Brigham and Shelley cottages were bought and torn down to make way for this new Center development that had been planned for years.
A few months after it opened, six brick stores were built west of the theater entrance, filling in the land that once had houses standing on it.
This photo was taken 13 years later in October 1941, when “Dr. Jekyll and Mr. Hyde” and “West Point Widow” were showing at the Central Theater.
For nearly 50 years, the theater was a staple in West Hartford. Unfortunately, it was a victim of the economy and it closed in June 1977. It was temporarily a disco, which was short-lived, and then was purchased by developer Leonard Udolf in 1980 after the bank foreclosed on it.
There were plans by a group of developers to demolish the whole building and start from scratch, but once it was bought by Udolf, it was renovated in the 1980s. The current two-story brick façade was part of that overhaul. Fortunately, the Central Theater marquee remains today as a relic of the 1920s era it reflected.
In 1928, W. D. Clark & Company bought the property to the right of the Central Theater, which was still a one-story building, and constructed a second story addition in order to rent out the space for five more specialty shops. The large plate glass windows on the building were considered unique features at the time and the name “CLARK” is still embossed at the top of the building, so check that out the next time you’re walking around the Center.
The Center quickly became the prime place for small and large businesses alike. A Boston Branch grocery store opened across the street from the theater within a year, as well as a gas station. It also triggered the development of LaSalle Road in the early 1930s. This photo is a snapshot of this side of the Center in the early 1940s.
On the right of the Central Theater was the Binee Beauty Salon. Opened in the summer of 1935 at this location as a branch of the main Hartford salon, it employed five people under Alma Wuest Smith, an instructor at the Hartford Academy of Hairdressing. They started using the “world’s fastest hair dryers” that winter, bringing the hair drying time down from 45 minutes to 10 minutes. The branch moved out a few years later.
Above the salon was Henry E. Burtaine’s School of Art. According to his daughter Peggy’s obituary last February, her father Henry was concert master of Radio City Music Hall in the 1920s. The art class in the Center isn’t mentioned at all after the early 1940s, but Henry’s own obituary in 1966 noted that he was born in Russia and had an art studio in Hartford, taught music, and worked at Pratt & Whitney in West Hartford.
Dyas Appliances on the left was a General Electric appliance store, which opened on April 21, 1941. Headed by Danbury native Joe Dyas, a GE merchandiser, it advertised the latest in radios, refrigerators, washing machines, ironers, ranges, water coolers, and the new “butter conditioner.” A service department was trained on electrical repair work, like adjusting your toaster or overhauling your refrigerator. Marketing directly to women, it was just the beginning of the trend in appealing to housewives, a strategy that would become central to suburban America later in the 1950s. It was only at this location in the Center for less than a year.
In these three examples, this photo is one of the few that show them in the Center. There were many, many small businesses that came and went every few years, but no matter the lifetime, they all left a mark on the history of the Center. What do you remember of the Central Theater or the businesses in the area?
Jeff Murray was born and raised in West Hartford and has been involved with the Noah Webster House & West Hartford Historical Society since 2011 when he was a high school student and won the Meyer Prize for his essay on local history. Jeff routinely volunteers as local history researcher uncovering information for numerous museum programs such as the West Hartford House Tour and West Hartford Hauntings. Jeff works as a data analyst at Pratt & Whitney.
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