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Money: Let’s Not Party Like It’s 1999

Courtesy of Jay Gershman, Retirement Visions LLC

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By Jay Gershman, Retirement Visions LLC, West Hartford

Jay Gershman. Courtesy image

As a professional financial advisor, I’ve learned not to predict markets like so many experts on television. However, there are times when years of experience give you a strong feeling of déjà vu and lately I can’t help but feel like I’m reliving the late 1990s. In case you can’t remember, this period of time was one of the strangest markets that we’ve seen which triggered in tech crash of March of 2000, three years of market losses, and a literal meltdown of the tech-heavy NASDAQ in the early 2000s.

Today’s economic cycle seems similar to that period of time. The 1990s benefited from the advances in the personal computer that led to faster, more powerful processors operating on smaller and smaller chips. Tech innovation inspired an emerging internet and start-up industry which saw its stock prices soar without earnings to match. Throughout the mid to late 1990s, the market seemed to rise in spite of doubt by experts, especially those espousing the end of the world and the tech meltdown known as Y2K.

While most economists in early 1999 thought that the market had many risks, what most did not expect was a near stratospheric rise in the stock market. Young tech companies with huge losses saw their stock prices soar while well-established dividend paying companies saw little to no gains.

It was not uncommon for taxi drivers, bartenders, and bellman to be making a fortune and doling out advice in the high risk investing game. Meanwhile, formerly revered money managers and investors like Warren Buffett were being sent out to pasture as fools unwilling to participate in the new world. In August 1999, The Federal Reserve increased interest rates for the second straight meeting to head off signs of inflation, rising wages, and increases in personal spending.

Then on March 9, 2000, everything changed. Several brokerage firm economists advised caution against high risk, new world investing, which created a domino effect on the market. The NASDAQ fell approximately 80 percent over three years and the S&P 500 dropped for 30 months straight. A recession ensued.

Fast forward to today.

After recovering from the recession, we’ve seen nearly 10 straight years of market gains. Like those 1990s investors, we are infatuated with household tech names from Apple to Google, Amazon, Facebook, and Netflix.

Unlike the 1990s, these companies are widely profitable and have strong positive cash flow. But the fact remains that the overall market is dominated by a small number of tech companies while long-lasting financial, insurance, retail, and utility companies receive no love from investors. Adding to the market mirror is the Federal Reserve, which has increased interest rates steadily since 2017 in order to reverse previously easy monetary conditions and to prevent early signs of overly strong economic growth.

As we settle into the last quarter of the year, I can’t help but mention the absence of summer volatility and lower prices. Despite the financial wobbles from the international tariff war and Trump’s sanctions on oil producing countries, the markets continue to rise. As signs that earnings are starting to slow and profits may finally be under pressure, the question everyone is asking is when will the party end? Will there be a bell-ringing moment that tells investors of impending danger or a few simple comments from the right experts that finally alert investors to the current risks?

This will come, but In the meantime, I implore investors to pay attention to the similarities between the late 1990s and today and take that into account when carrying on about the overnight success of tech stocks. It might just be worthwhile remembering how long it took to clean up after that party in 1999.

Jay Gershman is the Owner and Founder of Retirement Visions LLC, a West Hartford-based financial planning firm that focuses on comprehensive life planning and financial management. For more information, visit www.allset2retire.com. Information and advice are for guidance only and opinions expressed belong solely to the author. Securities offered through Securities Service Network, LLC. Member FINRA/SIPC. Fee based services are offered through SSN Advisory, Inc., a registered investment advisor.

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