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Susan G. Komen New England to Hold Virtual ‘More Than Pink Walk’

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To prioritize and protect participants’ health during COVID-19, Susan G. Komen New England has made the decision to hold the 2020 ‘More Than Pink Walk’ as a virtual event for 2020.


Susan G. Komen New England has announced that the 2020 Connecticut MORE THAN PINK WALK will be held virtually this year. Originally planned for Oct. 31 at Bushnell Park in Hartford, the event will now take place on Oct. 24 and be held virtually.

“As an organization dedicated to saving lives, it is so important to protect the health of our participants, many of whom are breast cancer survivors or are currently in treatment for the disease. Therefore, we will be leveraging technology this year to ensure we can walk together – even if we can’t be together – because breast cancer is not cancelled,” Susan G. Komen New England said in a statement.  

Komen noted that the MORE THAN PINK Walk serves two important purposes – it is an important fundraiser that fuels Komen’s breast cancer research and patient support efforts, and it provides all those touched by breast cancer a sense of being a part of a large compassionate community committed to making a difference in the fight against breast cancer. 

“We believe we can preserve the sense of community through this new virtual fundraising walk, even though we will be walking where we are,” added Komen New England CEO, Lori van Dam. “The added benefit of this new virtual experience is that people who previously couldn’t attend in-person due to their health or scheduling conflicts, will now be able to participate and be part of the community of hope.” 

There is no fee to register for the virtual fundraising event this year or to access the online fundraising tools.  Any registration fees made prior to this transition will now count towards the participants personal or team fundraising goal.

To register, visit at www.KomenNewEngland.org or contact Meg Staubley at [email protected].

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