West Hartford Leisure Services Adopts New Logo

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The new logo for West Hartford’s Department of Leisure Services evokes the spirit of West Hartford.

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By Ronni Newton

West Hartford’s Director of Leisure and Social Services Helen Rubino-Turco announced Tuesday that the Leisure Services has introduced a new logo which will begin appearing on park signage throughout town.

“Our town was designed around neighborhood parks, and we wanted a logo that would invite residents to reengage with their local park – an open space that’s within a 10 minute walk from home,” Rubino-Turco said in an email.

Leisure Services not only manages a wide range of facilities, but as the town’s parks and recreation department also runs programs and community events. The new logo, Rubino-Turco said, evokes the spirit of West Hartford.

“We’re an established, leafy suburb, but we’re also cutting-edge and sophisticated. The white oak, Connecticut’s state tree, represents strength, history and tradition. In the modern rendition we chose, the oak leaf’s stem seems to lead you in – much like the path we encourage our community to take into their local park,” she said.

As park signage is replaced according to its regular schedule, the new logo will be used, Rubino-Turco said.

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