Business Reader Contributed

West Hartford Women Are Marketers

Sarah Blecher. Courtesy photo

West Hartford Women in Networking will host their December meeting through Zoom, on Thursday, Dec. 23.


West Hartford Women in Networking invites women from anywhere to their December meeting which will be held online via Zoom on Thursday, Dec. 23, 2021, from 7:30-9:30 a.m.

We will learn some tips on how to better succeed in our marketing. Come and meet some high-energy women and our fabulous speaker!

Our speaker this morning is Sarah Blecher. She owns her own marketing firm, Blecher Digital Marketing.  She will be speaking on “Developing Your Marketing Playbook.”

Promoting your business online offers many opportunities, but it can be overwhelming – social feeds, digital ads, email campaigns, search optimization, affiliate programs and more. Where to begin? Learn how to develop a digital marketing playbook for your business. The playbook is a technique to  combine essential marketing activities which drive interest in your business and build customer relationships. Understand the minimum number of consumer touchpoints you need to sell your product or service, as well as the common marketing plays you can do daily, weekly and monthly to turn a stranger into a client with little to no marketing budget.

Sarah Blecher is founder of Blecher Digital Marketing and a 20-year veteran of the NYC advertising agency scene. She has explored consumer behavior across industries with a goal of understanding exactly how and why people buy. It’s this knowledge and insight that she uses to help digital marketing clients and small business mentees get in front of more customers and drive more sales.

Since 2011, WWIN has been offering opportunities that empower and connect women. This online meeting will include introductions, announcements, and networking. Bring your own coffee or tea and a scone, muffin, or other breakfast item, and be ready for a presentation from an inspiring speaker in the comfort of your own home.

This meeting will be live via Zoom. To attend, send an email to: dianne.rechel@westhartfordwomeninnetworking.com

Further info is available at www.westhartfordwomeninnetworking.com.

Important: you must RSVP in order to receive the Zoom link, which will be sent out on Dec. 21.

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