Video series showcases local businesses planting seeds of kindness to inspire good in their communities.

Ryan Keating (right) of Keating Agency Insurance with Everyday Seeders Host Ray Smithberger on LaSalle Road in West Hartford

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Keating Agency Insurance, a West Hartford-based family-owned business, is profiled in the second episode of “Everyday Seeders,” a video series showcasing businesses and organizations demonstrating initiative and leadership to make a difference in their communities. 

“Local businesses create jobs, drive growth and spark innovation in their communities. They also have big hearts, and it shows by the time and energy they give back to support their neighbors and the causes that matter most to them,” said “Everyday Seeders” Host, Ray Smithberger. “Keating Agency was selected because of its extensive goodwill, stemming from a genuine desire to foster camaraderie and deepen connections across the community.” 

In this episode, Ray sits down with the agency’s owner, Mike Keating, to talk about the agency’s 50-year history in the community and what it’s like planning for a third generation with his son and daughter, Ryan and Maura, joining him to run the business. Ryan takes viewers on a walk through West Hartford Center to share his views on why community is such an integral part of the agency’s identity. 

“At the end of the day, insurance is about people and the relationships you’ve built over time. It’s not just a transaction to us. The individuals, families and businesses we serve are our community, and we want to take an active part in making our community stronger, more united and vibrant for the future,” said Mike Keating.

The list of community activities Keating Agency supports or leads is long. Activities include sponsoring a local lacrosse tournament honoring a fallen soldier; supporting food and backpack drives; hosting fundraisers to start conversations and encourage volunteerism with local nonprofits; creating a new organization for young professionals; and hosting a weekly podcast introducing local business and civic leaders, artists and authors to the community.

The episode of “Everyday Seeders” featuring Keating Agency Insurance can be seen on YouTube below.

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About seedership: A Canton, CT, startup, seedership is a digital marketing and social impact platform for local businesses to grow and strengthen connections through the good they do. It offers tools that make it easy to track, measure and share the impact of their community contributions and charitable giving. To learn more about seedership, visit www.seedership.com.

About Keating Agency Insurance: It is a third-generation independent insurance agency serving Connecticut for 50 years, providing homeowners, auto, motorcycle, life and commercial business insurance as well as financial wealth management. To learn more about Keating Agency Insurance, visit www.keatingagency.com.