Connecticut Launches New ‘Make It Here’ State Branding and Marketing Campaign
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Connecticut's new logo and branding. Courtesy of Department of Economic and Community Development
‘There is no better place to live and work in the U.S. than in Connecticut, and it’s about time that everyone knows it too,’ Gov. Ned Lamont said Tuesday.
By Hugh McQuaid, CTNewsJunkie.com
Connecticut will ask families and businesses to “Make It Here,” as part of a new branding and marketing campaign launched alongside a new logo Tuesday by members of Gov. Ned Lamont’s administration.
The “Make It Here” campaign will begin with a $1 million initial ad buy and will replace “Still Revolutionary,” a marketing effort steeped in state history and launched more than a decade ago under former Gov. Dannel Malloy’s administration. The earlier campaign has been functionally retired since 2019.
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