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Brackets For Good Tournament Returning, Expanding Statewide in Connecticut in 2018

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Several West Hartford charities participated with nonprofits from throughout the Hartford area in the 2017 Brackets for Good, and the online bracket-style fundraising tournament, presented by sponsor Stanley Black & Decker, will expand to the entire state in 2018. 


Calling all Connecticut nonprofits: Brackets For Good challenges you to a friendly competition in March 2018 – and a chance to win $10,000!

Last March, Hartford-area nonprofits raised $216,348 in the month-long tournament. More importantly, 33.2 percent of those donations came from first-time donors to the participating nonprofit organizations. Due to this overwhelming success and popularity, the “Hartford” tournament is expanding into a statewide “Connecticut” tournament in 2018, making charitable nonprofits across the state eligible to participate in Brackets For Good Connecticut 2018 presented by Stanley Black & Decker.

To participate, charities in Connecticut can learn more and register at https://connecticut.bfg.org. Nonprofits have until Dec. 31 to complete the 5-minute registration to be considered for the 2018 tournament, which tips off on March 2.

Brackets For Good, a 501(c)(3) charitable organization based in Indianapolis, hosts online, bracket-style fundraising tournaments every March in communities around the United States. Brackets For Good has raised more than $6.4 million for charitable nonprofits since 2012 with an average of 30 percent of donations coming from first-time donors to the participating organizations. In 2017, twelve simultaneous tournaments across the country – including in Hartford – raised $3,668,789 for 681 participating nonprofits.

Here’s how it works: Participating charitable nonprofit organizations rally new and existing donors to out-fundraise their opponents. For example, $1 donated online equals 1 point. The organization with the most points, in their match-up at the end of each round, advances in the bracket-style tournament. The organization that advances to the end is awarded a championship donation.

Organizations participate for free and keep donations, no matter how many rounds they advance. In addition to raising funds to support their missions, participating organizations gain added awareness, meet new donors, and receive access to free fundraising tools and trainings. It’s Competitive Giving. Everybody Wins!

Brackets For Good tournaments are only made possible thanks to the support of local businesses dedicated to the community. Brackets For Good Connecticut 2018 sponsors include: Stanley Black & Decker, Express Strategies, Aetna, Lids, The Alliance, Picaboo, BlueSky Digital, and mGive.

Additional sponsorship opportunities for the Connecticut 2018 tournament are available. By supporting the tournament, sponsor organizations: empower charitable nonprofits across the state, increase their brands’ awareness and reputation, and gain an engaging way to help employees learn about and support local nonprofits.

“Brackets For Good exists because we believe that communities are strengthened when more people learn about and support local organizations that operate in service to the community,” said Reid McDowell, Partnerships and Marketing Director of Brackets For Good. “In both the for-profit and nonprofit sectors, it’s clear that Connecticut organizations are dedicated to the strength and health of their community. This dedication is what drove us to launch in Hartford in 2017, and to expand statewide in Connecticut in 2018. We’re looking forward to a fun and impactful March.”

For more information, visit https://connecticut.bfg.org.


Brackets For Good, a 501(c)(3) charitable organization, uses the power of sport, innovative technology, and online bracket-style fundraising tournaments to help people learn about and rally behind charitable nonprofits that make the world a better place. Since the inaugural tournament in 2012, new awareness, fundraising capacity, and over $6.4 Million dollars has been raised for hundreds of charitable organizations across the country. It’s Competitive Giving. Everybody Wins. For more information, visit BFG.org.

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