The Town of West Hartford has launched a survey asking residents and other community members to provide input for the development of an up-to-date logo.
By Ronni Newton
The Town of West Hartford is looking for community input as part of the process of updating its brand and logo.
West Hartford’s official logo has been in use since 1988, and while many departments and events have created their own completely different logos in the intervening 30 years, plans are in the works for development of an updated, modern image that can be used for all purposes.
The Town Council’s Ad Hoc Subcommittee on Economic Development reviewed the rebranding process late last month, and a survey was launched on Monday morning for the first step of getting community input into the process.
“As a first step, we are asking you to choose the best words that describe West Hartford. These words will inspire images for a new logo. The survey takes one minute to complete,” reads the introduction to the survey.
A selection of 18 different words/phrases are provided in the survey, and respondents are asked to pick the top five that they think capture the “essence” of West Hartford. There is also an opportunity to add your own words.
“West Hartford means so many different things to the people who live and work here. Capturing the essence of our community through their eyes will guide us in finding that perfect image,” said Renée McCue, public relations specialist.
The survey will be available through Sept. 24. Once the results have been tabulated, Ryan Marketing – the firm chosen by the town to assist with logo development – will transform the inspirational words suggested by the community into images.
Two or three designs will be designated as “finalists,” and the community will have the opportunity to weigh in with their opinions.
Town Manager Matt Hart said previously that the logo needs to reflect West Hartford’s “reputation, character, and quality of life,” and be able to stand the test of time.
“It has to be able to serve multiple purposes,” Hart said. “It can’t be just ‘fun,’” he said, because it will be used for a variety of purposes including parking tickets and tax bills as well as signage.
“We appreciate the community’s help,” McCue said.
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