The Center

West Hartford’s WE CARE Card Rules & Participating Merchants for 2016

This page will be updated as participants join, so please bookmark this page. The 2016 “WE CARE Card” will provide discounts to shoppers from November 10-20.


Use your WE CARE Card to save at many of the top retailers and restaurants in West Hartford Center and Blue Back Square, and support Foodshare at the same time. Purchase your card for $50 online and pick it up at BK&Co at 983 Farmington Avenue, during regular retail hours, or purchase your card at participating locations (see list below), then enjoy the benefits every time you shop at your favorite West Hartford Center and Blue Back Square stores from Thursday, November 10th through Sunday, November 20th, 2016.


You can save on jewelry, home decor, dining and so much more throughout The Center and Blue Back Square. WE CARE Card is presented by the West Hartford Center Business Association, with support from We-Ha.com, West Hartford Magazine and Eat IN Connecticut, and Blue Back Square.

West Hartford features the region’s best shopping and dining options in a uniquely friendly and walkable environment. We look forward to your support this year. WE CARE Card holders will receive a 20 percent discount unless noted below, and rules and limitations are at the bottom of the page. Have fun, and thank you.


•Armeny Custom Jewelry Designs – 20% off (except for Custom designs and Repair work)
•Avert – 20% off (see restaurant rules below)
•Back Stage Pizza – 20% off (see restaurant rules below)
•Bella Bridesmaids – 10% off all in-stock merchandise.
•Bella Gusta – 10% off any 375L or 200ML Olive oil or Balsamic Vinegar (cannot be combined with any other offer or loyalty program)
•BK&CO – 20% off, excludes sale merchandise
•Blue Elephant – 20% off (see restaurant rules below)
•Bricco – 20% off (see restaurant rules below)
•Bridgewater Chocolates – 20% off
•Center Framing & Art – 20% off
•Central Optica – 20% off
•Cookshop Plus – 10% off store-wide (excluding already reduced or sale items)
•Daswani Clothiers
•DeRobertis Jewelers – 20% Off, Exceptions: loose diamond, diamond engagement rings, services, sale items, previous purchases and layaways.
•Elbow Room – 20% off (see restaurant rules below)
•Fleet Feet Sports – 20% off, excludes electronics
•Goldberg’s Gourmet –20% off (see restaurant rules below)
•Grants – 20% off (see restaurant rules below)
•Hope & Stetson – 20% Off
•ICHIRO – 20% off (see restaurant rules below)
•IRIS Photography – 20% off Family Portraits and Gift Certificates for Family Portraits.
•J McLaughlin – 20% off, except sale items
•Kimberly Boutique – 20% off
•Kimberly Gift – 20% off
•La Petite France – 20% off (see restaurant rules below)
•Larsen Ace Hardware – 20% off
•Lux Bond & Green – 10% off, except Rolex and loose diamonds, other exceptions may apply.
•Max Burger –20% off (see restaurant rules below)
•Max Oyster –20% off (see restaurant rules below)
•McLaddens –20% off (see restaurant rules below)
• Nelson Salon & Spa – Free hair cuts for kids with any service over $40
•Omaha Steaks – 20% off
•Ooh La La Boutique – 20% off
•Penzeys Spices – One FREE half cup jar of Penzeys Salsa & Pico, no purchase necessary
•Philip David Jewelers – 20% off
•Robeks – 20% off, some minimums may apply
•Shish Kebab House – 20% off (see restaurant rules below)
•Sight – 20% off
•The Silver Dahlia – 20% off (excluding Vineyard Vines We-Ha products)
•Ten Thousand Villages – 20% off
•The Green Teahouse – 20% off
•Toy Chest – 10% discount (cannot combined with any other offer and some manufacturer’s restrictions apply)
•Treva – 20% off (see restaurant rules below)
•Vinted Wine Bar – 20%  (see restaurant rules below)
•Woof Gang Bakery & Grooming – 20% off
*Offers and limitations are subject to change without notice. See participating stores for details.



  • Nontransferable. 
  • WE CARE Card must be presented at time of purchase.
  • Should WE CARE Card be lost, full price will be charged for replacement.
  • Merchandise cannot be held in advance.
  • Card is not valid with any other offer, price-fixed menu, coupon or promotion.
  • Special orders are not subject to discount unless permitted by individual store.
  • Gift certificates/cards, layaway payments, sale items, on-line purchases and previously purchased merchandise are not discounted.
  • Restaurants: 20% discount applies to two dinner or lunch entrees only, and cannot be applied to take-out, alcohol or price-fixed menus. Gratuity and tax not included in the discount.
  • Other restrictions or exclusions may apply at individual businesses.
  • WE CARE Card is valid from November 10 through November 20, 2016.
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